VITALITY® Product Portfolio and Market Growth
Industry Growth
Megatrend: Natural Health & Self Care
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Health is a Megatrend lead by Millennials, Boomers and
emerging markets: global growth from $133B USD (2016) is
projected to be $220B by 2022
Canadians are still amongst the global leaders in vitamin and
dietary supplement use; three out of four Canadians take
vitamins or supplements. Canada & Australia are considered
leaders in regulation and quality
US Market: $31.7B USD in 2016; expected to reach $56.7B
USD by 2024
Iron Supplements Market: $3B in 2015; expected to reach
$6B USD by 2025. 37% of sales are in North America.
VITALITY has proven innovative formulas to grow market
share in Canada, USA and internationally, including award
winning Power Iron + Organic Spirulina - the highest dose of
iron in a natural health product and approved by Health
Canada
250
200
100
50
Source: Statista estimates, Zion Market Research ID 828514
Source: CHFA 2018
Source: Statista estimates, Zion Market Research ID 828481
Source: June, 2017 | Credence Research | Report Code 58515-06-17
133
0
2016
2017
2018
165
179
2019
2020
220
2021
2022
Total dietary supplements market size world wide: growth from
$133 USD in 2016 to $220B USD by 2022. This growth is being
led by Millennials and Baby Boomers.
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