Strategic Business Opportunities and Technological Tailwinds
Business Segment | Where we will Play (2/2)
NICHE: TRAVELLER
FINTECH
CONSUMER CO-BRAND
RBL BANK
80
Years In Your Service
ESTABLISHED IN 1943
PSU/NBFC/SMALL BANKS
Segment
Persona &
Needs
Marketplaces
for customer
BUY engagement
Persona: Traveller (Need-based)
Needs: Travel (Hotel/Flight) offers |
Eateries exploration | Lounge Access |
Travel Assistance | Travel Planning
Online Travel Agency: Makemy Trip,
Airports/Stations: Airbnb
Social Media:
Hotels around tourist
spots/Airports:
Tourist Spots (around
eateries, shops etc.):
Offerings that
resonates with
•
Airmiles offers
Lounge Accesses
•
segment
Fuel Surcharge Waiver
Delhi T3/Mumbai
T2
Instagram
Taj Santacruz,
Roseate House
City Palace Jaipur,
Mehrauli Delhi
Travel Insurance
Flight/Train/Bus
Persona: Entry Stage Millenial
Needs: Tech-Savvy | Value Seekers |
Financial Advice | Easy process checkout |
Instant Gratification
Persona: Mass/Mass Affluent
Needs Everyday shopping offers | Credit
building | Value Driven | Budget conscious |
Security Features
Persona: Mass/Mass Affluent
Needs Everyday shopping offers | Credit
building | Value Driven | Budget conscious |
Brand Agnostic
Partner Channels:
o Physical Branches
Bandhan
О
Partner Website
Bank, Navi
•
Online Marketplace
Startups/Fintechs:
Online Forums:
MoneyTap
Brick & Mortar
Marketplace:
Reliance Retail
О
Partner Mobile App
О
Partner
Finovate, Reddit etc.
Ecommerce Website:
Amazon
Franchisee/Retails Spaces
Finserv,
Shriram
Financing
Rewards points
Daily shopping,
•
Lifetime Free
•
•
Instant Decisioning
•
Credit Score checks
•
.
Instant Cashbacks
•
Online shopping
Online Shopping offer
Lifetime Free
•
Bonus Rewards
membership
•
Tickets Discounts
•
Balance Transfers
rewards
membership
Offline Shopping
discounts
•
Movie offers
•
Low Interest Rate
commute, grocery
offers
Direct Selling Team
How we will
•
.
Dealings with
•
Connect with
customers
Agencies, Stores,
Organizers
•
Affiliate Marketing
Storefront Agents
Co-brand partners
WORLD
RBLBANK
SAFARI
RBL Cards
catering the
segment
VIKRAM VERMA
01/25
•
Co-brand Card Partnership with
Fintech/Startup
Digital Acquisition Partnership with
Fintech/Startup
b
DUET
World Safari
Fee: Rs. 3000
BB Savemax
Fee: Rs.0 & 1499
vCard
DRBL BANK
Vcard
Fee: Rs. 499
PB Duet
Fee: Rs. 0 & 1499
LAZYPAY
DRALBANK
Lazypay
Fee: Lifetime Free
DERMY
.
Co-brand Card Partnership with consumer
co-brand partner
Acquisition Partnership with giant retail
conglomerates
Co-brand Card Partnership with Small
Banks/NBFCs
Acquisition Partnership with Small
Banks/NBFCs
BAJAJ
FINSERY
Super Card
MoneyTap
Fee: Rs. 500 &
Rs. 3000
01/25
VIKRAM VERMA
play
DRBLBANK
VIKRAM VERMA
01/25
BFL Supercards
Fee: multiple
cards
BMS Play
Fee: Rs. 500
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