2021 ESG Report
29 2021 ESG Report
Innovative Microfinance Service Mode
CRCBANK 30
CSRC Bank actively explores and innovates products and service modes for microfinance, gradually shifts from the
traditional mode to the modern mode, promotes online approval and credit products, and continuously improves the
quality and efficiency of microfinance services. In 2021, the online approval rate of loan business for microfinance is
36%, and the total amount of online loans for microfinance services was 9.721 billion yuan.
Case
Expanding
marketing
channels
We have
launched a
combination of
online and offline
products
Expanding marketing channels: CSRC Bank fully utilizes channels such as
WeChat official account, video account, and latent customer platforms for
marketing and promotion.
We have launched a combination of online and offline products: the offline product
"Sunshine Loan", which serves "three rural" as well as micro and small customers
in urban and rural areas, and supports rural farming, small enterprises and store
operations in villages and towns. The online product "EasyStar Financing" is aimed
at micro and small business owners and individual industrial and commercial
households in industrial villages and professional markets, and improves the
efficiency of bulk credit. In 2021, the number of households with credit granted by
"Meteor Loan" is 750,000, the credit amount is 4.650 billion yuan, the loan balance is
470 million yuan, the number of remaining households with balance is 2,349, and the
average number of remaining households with balance is 50,000 yuan.
CSRC Bank helps local micro and small foreign trade enterprise "go aboard"
CSRC Bank actively supports local foreign trade enterprises to "go aboard", provides one-stop
service for micro and small foreign trade enterprises, and launches the "City Caitong" platform,
which greatly simplifies the business procedures of individual industrial and commercial entities and
shortens the speed of receiving and settling foreign exchange from more than 3 working days to less
than 1 working day, thus improving the efficiency of using funds in the market and enterprises.
In response to the financial needs of micro and small foreign trade merchants with a large number
of receipts of foreign exchange and small single amounts, we continuously strengthen its services
and optimize the business process, and have now realized the opening of public foreign exchange
settlement accounts under market purchase trade on the same day, and strengthens communication
with customers through multiple channels such as email, telephone and WeChat to provide
customers with convenient and efficient exclusive services.
At present, CSRC Bank has provided more than 200 market procurement trade customers within
the jurisdiction of Changshu Garment City with services such as account opening, receipt and
settlement of foreign exchange. In the future, we will continue to empower micro and small foreign
trade enterprises to develop their market procurement trade steadily.
Improve approval
efficiency
Improve approval efficiency: Continuously increase the approval online rate
and online approval effectiveness, thus making approvals more accurate
and swift, allowing customers to have fewer travel, while improving the
accuracy of risk judgment. From the beginning of 2019 to the end of 2021,
the approval online ratio for micro and small businesses increased from 10%
to nearly 40%.
Innovative Service Mode for Border Areas
FreeStar
ERRO
22026
SHEARS
At the beginning of 2021, in order to increase the number of outlets and expand the
practice of inclusive finance, CSRC Bank explored a new mode to micro and small
business: set up pilot areas for inclusive finance in remote areas bordering counties
and cities and combining urban and rural areas with relatively inadequate financial
supply, and set up an inclusive finance team of more than 150 people, creating an
integrated service team and acting as a "pioneer" in the exploration of inclusive
finance. We Explore the whole life cycle of customers service, create a new mode
of market-oriented, mobile, integrated services, adhere to the customer-centric,
mobile tools into the common people, integrated services to make Changyin Brand
reputational; return to rural counties, deeply involve in border areas, provide a full
range of financial services for grassroots customers. By the end of 2021, the loan
balance of the Inclusive Finance Department exceeded 5 billion yuan, the number
of households exceeded 8,000.
By the end of 2021,
the loan balance of
the Inclusive Finance
Department exceeded
5 billion
yuan
the number of households
exceeded
$8,000
Our staff visited a local micro and small garment foreign trade enterprise
Deepen Financial Benefits for the People
CSRC Bank strengthens cooperation with administrative departments, innovates new modes of services for the
people, gives full play to many advantages such as wide channels, dense network and excellent services, carries out
several projects for the people, and actively practices the service concept of doing practical things for the public.View entire presentation