AIS Mobile Market Strategy 2018

Mobile market share by subscribers Total subscriber (mn) 92 96 90 90 90 83 75 83 25% 25% 25% 23% 27% 30% 31% 25% 30% 29% ■Operator 3 31% 32% 31% 27% 25% 24% Operator 2 44% 43% 45% 46% 46% 46% 45% 45% ■AIS * 2011 2012 2013 2014 2015 2016 2017 2Q18 Postpaid subscriber (mn) Prepaid subscriber (mn) AIS 83 81 74 73 20 24 68 68 70 69 21 24% 24% 49 25% 18 25% 21% 25% 29% 30% 14 35% 35% 7.4 11 13 30% 29% 34% 9.1 32% 31% 27% 31% 24% 23% 33% 31% 28% 28% 23% 29% 29% 29% 32% 31% 32% 31% 30% 45% 41% 39% 39% 38% 37% 37% 37% 44% 45% 43% 47% 48% 48% 47% 47% 2011 2012 2013 2014 2015 2016 2017 2Q18 2011 2012 2013 2014 2015* 2016 2017 2018 * In 2015, sub base of the industry was affected by the adjustment of prepaid sub reporting to reflect only active ones. The decrease in sub base also caused by NBTC's announcement requiring prepaid sub to register their SIMs. The SIMs that failed to register by the deadline were terminated. 19

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