Strategic Business Opportunities and Technological Tailwinds

Segment-wise Technology Tailwinds Ahead (1/2) • PREMIUM Seamless application processing Preapproved Applications Instant Onboarding Acquisition . Digital Referral Programme Activation and Engagement Request Placements through Dedicated RM Special Seasonal Offers & Instant Redemption Wealth Management Tools Account Management Retention Service • • • • Dedicated Relationship Manager • Customized credit limits Enhanced Fraud Protection Customizable Reports Models: Personalized Offers RM Feedback system Rewards Notifications & Roadmap Early Dissatisfaction Discovery Communications: Proactive RM App-based Call / Schedule Callback Priority Assistance & Deviations Agent empowerment through all info availability on CRM . Digital collect requests • Digital Sl setup/ E-mandates Collections • Customer guidance • Comms: Continuous updates . . • · • MILLENIAL MASS/MASS AFFLUENT • Instant Online Application Bulk Invite/Referral Campaign • Instant Online Application • Digital Marketing • Ready app stack for application sourcing • OCR Models for Text Extraction • Instant Onboarding • Low credit limit instant checkout • OCR Models for Text Extraction • Virtual First / Only Virtual Card Personalized Offers Page Gamify and engage Engagement through WhatsApp/bots STPL/EMI on transaction cross-sell UPI on credit cards Spend Wise Models Personalized Offers Page Upgrade/credit limit Rules CIBIL Scorecard view/update Models: Personalized Offers Web/App Feedback Feature • Automation: Chatbot, FAQs • • App-based Call / Service Chat/ Schedule Callback Agent empowerment through all info availability on CRM Automated Reminders Digital Sl setup/E-mandates Varied modes of digital payments • • . • • Virtual First / Only Virtual Card Gamify and Engage Engagement through WhatsApp/bots STPL/EMI on transaction cross-sell UPI on credit cards RBL BANK Years In Your Service ESTARUSHED IN 1943 Spend Wise Personalized Offers & credit limit Upgrade CIBIL Scorecard view/update Communications: MyCard Messages/ push notifications • Models: Personalized Offers, • Web/App Feedback Feature • Winback Cancelled Customers Omnichannel CRM Integration • Automation: Chatbot, FAQs • App-based Call / Service Chat/ Schedule Agent empowerment through all info availability on CRM Automated Reminders Digital SI Setup/E-mandate Varied modes of digital payments Increase cash collection points through tie-ups 41

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