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CHICKEN MARKET MATURITY FRIED CHICKEN FAST FOOD 100% 96% Consume Chicken Meat Even if sporadically (at least once a year) Consume Fried Chicken (breaded, wings, milanese, etc.) Even if sporadically (at least once a year) 77% Consume Fried Chicken in QSR Even if sporadically (at least once every 6 months) FRIED CHICKEN VIA FAST FOOD CONSUMPTION FREQUENCY High Consumption At least 1x week Average Consumption At least 1x month Low Consumption Less than 1x month 14% 34% 29% 48% Eat Fried Chicken FAST FOOD at least 1x per month 1/3 are eventual consumers Source: Euromonitor 2023.

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