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Investor Presentaiton

SIGNIFICANT FINANCIAL ASSETS IN BANK CHANNEL MARKET Attractive sales opportunity driven by: • Substantial concentration of wealth among Banks' primary customers age 50 years and older Household financial assets in Japan: $17 trillion(1) Banks' Primary • Primary customers expected to Customers increase as a percentage of the population(2) 14% 86% ■ 50 years and older ■ Less than 50 years old 1) Source: Bank of Japan (data as of December 2017). Translated to U.S. dollars at uniform currency exchange rate (Japanese yen 111 per U.S. dollar). 2) Source: National Institute of Population and Social Security Research, "Population Projections for Japan: 2016 to 2065," Medium-fertility (medium-mortality) projection. Prudential Tokyo Investor Day 9.27.2018 4
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