Investor Presentaiton
SIGNIFICANT FINANCIAL ASSETS IN BANK CHANNEL MARKET
Attractive sales opportunity driven by:
•
Substantial concentration of wealth
among Banks' primary customers
age 50 years and older
Household financial assets in Japan: $17 trillion(1)
Banks' Primary
•
Primary customers expected to
Customers
increase as a percentage of the
population(2)
14%
86%
■ 50 years and older ■ Less than 50 years old
1) Source: Bank of Japan (data as of December 2017). Translated to U.S. dollars at uniform currency exchange rate (Japanese yen 111 per U.S. dollar).
2) Source: National Institute of Population and Social Security Research, "Population Projections for Japan: 2016 to 2065," Medium-fertility (medium-mortality) projection.
Prudential
Tokyo Investor Day 9.27.2018
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