Arla Foods Consolidated Annual Report 2021
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Arla Foods Consolidated Annual Report 2021 / Our brands and commercial segments / International
INTERNATIONAL
In 2021, our international zone delivered solid branded volume growth of 9.1 per cent despite the disruption
of the Covid-19 pandemic and inflation pushing up prices towards the end of the year. Growth came from all
six regions and was very balanced. We also managed to gain market share in key positions. As an important
milestone for the zone, the production of processed cheese and milk based beverages, creams and sauces
was consolidated at our Bahrain and Riyadh sites from sites across Denmark.
Our International business unit
Our International commercial zone encompasses around 140
countries on five continents, and represents 19 per cent of the
total Arla revenue. In general, these are the regions where we
experience the steepest volume growth. Our key brands in the
zone include PuckⓇ, Arla® Dano, LurpakⓇ, CastelloⓇ and
StarbucksTM
Op
Key drivers of performance in 2021
In 2021, despite the constantly changing circumstances due
to shifting Covid-19 restrictions across our markets, we
increased market shares in key positions in our International
zone. PuckⓇ gained market share in the Middle East, and
Arla® Dano did so in Bangladesh and Nigeria. All of our global
brands contributed to the strong volume growth of 9.1 per
cent, on top of the very high 2020 baseline (12 per cent):
Starbucks™ with 34 per cent, Arla® with 12 per cent,
CastelloⓇ with 9 per cent, and PuckⓇ with 3 per cent.
However, the weak USD and the rising inflation throughout
the year put pressure on our margins in all regions. A key
achievement in 2021 was consolidating production from
several sites into our site in Bahrain and Riyadh for improved
efficiency and speed to market.
Puck
Focus points for 2022
بوك
Original
الأصلية
Strategic branded volume
driven revenue growth
In 2022 we are going to focus on recovering price inflation, growing
our key brands and building international infrastructure to execute
our new strategy, Future26. As a part of infrastructure development,
we are establishing an Arla farm in Nigeria to contribute to the
ambition of producing more milk in the country.
9.1%
2020: 11.6%
Revenue,
EURM
2,101
2020: 1,975
Share of total
Arla revenue
19%
2020: 19%
Brand share
86.6%
2020: 86.3%
Click here for more information about the
performance in particular countries and regions.
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