Novo Nordisk Annual Report 2021
Contents Introducing Novo Nordisk
Strategic Aspirations
Key risks
Management
Consolidated statements
Additional information.
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Growing value market share in diabetes
In the highly competitive diabetes market, we improved our
value market share by 0.8 percentage points to 30.1%, reflecting
strong demand for GLP-1 products across both North American
and International Operations. There is a clear shift to greater
use of GLP-1 therapies around the world and this segment's
value share of the total diabetes market has increased to
26.5% compared with 21.9% 12 months ago. We continue to
be the global market leader with our type 2 diabetes products
Rybelsus, OzempicⓇ and VictozaⓇ, with a 52.7% share by value.
OzempicⓇ, our once-weekly injectable semaglutide, is now
available in 69 countries - including China - and RybelsusⓇ,
our oral formulation of semaglutide, has been launched in 30
countries.
Obesity sales
Sales as reported
Growth at CER
DKK
billion
10
8
6
4
64%
2
60%
42%
3%
55%
Increasingly, healthcare providers are demanding diabetes
treatments that not only control blood glucose levels but
also have cardiovascular benefits. The fact that OzempicⓇ has
been shown to significantly reduce the risk of major adverse
cardiovascular events compared with placebo in people living
with type 2 diabetes and ASCVD (atherosclerotic cardiovascular
disease) is particularly important in this regard.
Insulin sales in 2021 were mixed, with the growth driven by
International Operations partially offset by lower sales in the
US However, 2021 was a landmark year for digital health in our
diabetes business, with the first launch of our smart insulin pens
in Sweden and Germany followed by the UK launch in January
2022. By automatically recording insulin dosing information and
viewing this alongside blood sugar information, the pens allow
patients to better manage their disease with greater accuracy.
This is a key part of our drive to provide more personalised
treatment guidance to ensure patients using insulin maximise
their time in the correct glycaemic range.
0
2017
2018
2019
2020
2021
Biopharm sales
Sales as reported Growth at CER
DKK
billion
25
4%
4%
1%
-16%
20
-1%
15
10
5
0
2017
2018
2019
2020
2021
Novo Nordisk Annual Report 2021
32
The smart pen initiative also paves the way for the digitalisation
of the patient journey in other therapy areas in the future. The
aim is simple: to use smart technology to help patients lead as
normal a life as possible.
Further growth in Biopharm
In Biopharm, sales growth across International and North
America Operations was driven by our treatments for rare blood
disorders, including the newly launched products EsperoctⓇ
and RefixiaⓇ, as well as Novo Eight® and NovoSevenⓇ. Sales of
haemophilia A and haemophilia B products increased by 23%
and 23% respectively.
Overall demand for rare endocrine disorder products was
flat, with an increase in international sales offset by a decline
in North America. We remain the market leader in the global
human growth disorder market with a value share of 36.3%,
against 35.6% a year ago, reflecting the new indications that
have been approved for our products and the global roll-out of
our next-generation injection device.
Strategic Aspirations
2025 Commercial
execution
- Strengthen Diabetes leadership - aim at global value
market share of more than 1/3
- Strengthen Obesity leadership and double current sales
(based on reported sales in 2019)
- Secure a sustained growth outlook for BiopharmView entire presentation