BBVA Bancomer/2018 Annual Report
Business Development
This is the transversal area of the Branch Network, and has been designed to
develop new businesses, technologies and channels to guarantee that BBVA
Bancomer will continue to be the market leader, stay at the cutting edge, and be a
model bank. The Insurance Business, which is an integral part of the loan portfolio
sales circuit, has been placed within this division.
One of the main objectives of this unit is to increase the value of the customer by
building stronger engagement, which will also be reflected in greater customer
loyalty. We believe that the best yardstick is the paycheck accounts. In terms of
portability, BBVA Bancomer has realized that not only is it viewed positively by
customers, but also that it has become an attractive bank for new customers. In
2018, 64% of the people who decided to change their paycheck from one bank to
another did so to BBVA Bancomer, and, more importantly, 69% did so digitally.
Our focus on digital channels has paid off, allowing us to drive sales; it has also
been a great support in post-sales. We closed the year with 7.2 million digital
customers, up 36% year on year, while mobile customers totaled 6.5 million at 31
December 2018, up 46% on 2017.
Clients in the business segment are also an important source of deposits, as they mainly use
savings and cash management products. BBVA Bancomer offers a broad range of products tailor
made to meet customers' requirements in terms of cash management and collection solutions.
Some of the most popular products are: the Integral Bancomer Treasury, which makes it easier
and quicker for customers to carry out their financial transactions by installing high-tech software
through our website, and Multipayments, a software which has optimized the collection process.
At December 31, 2018, the
corporate loan portfolio
totaled 258,825 million
pesos, accounting for
roughly 39% of the total
commercial loans portfolio.
In 2018, 64% of the people
who decided to change their
paycheck from one bank to
another chose BBVA Bancomer;
as their new bank and 69% did so digitally.
Government & Business Banking
BBVA Bancomer offers services to the business segment through a network of
102 branches.
At December 31, 2018, the corporate loan portfolio amounted to 258,825 million
pesos, accounting for roughly 39% of the total commercial loans portfolio. We
have managed to maintain the quality of this portfolio, and at December 31, 2018
the NPL ratio stood at 1.5%.
Housing developers
This segment largely covers the granting of bridge loans for construction pur-
poses. At of December 31, 2018, the housing developer loan portfolio came
to 17,453 million, revealing annual growth of 5.5%. In 2018, BBVA Bancomer
granted loans to fund the construction of 22,379 housing projects.
Consumer Finance
The Consumer Finance unit, which was created exclusively to serve the auto
segment and its life cycle, including loans for vehicle distribution and acqui-
sition, is part of Wholesale and Investment Banking. Through this unit, BBVA
Bancomer can also meet all the requirements and financial needs of auto
dealers (agencies).
In terms of end consumers, auto loans totaled 47,914 million pesos at year-
end 2018, showing annual growth of 9.9%. During the year, a total of 124,643
auto loans were granted.
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