Zapp's DFM for Electrification Opportunity in the Two-Wheeler EV Market
Massive Global Powered Two-Wheeler Market
Targeted global rollout to capitalize first on brand positioning and then scale
11% EV sales penetration
$3,000-$40,000 price points
No EV winners established yet
US:
0.6
million
No EV winners established yet
LATAM:
5.4
million
No EV winners established yet
EU:
1.2
million
ROW:
3.6
million
No EV winners established yet
"
China:
India:
21.4
15.9
million
million
36% EV sales penetration
Mostly basic utilitarian
products (1-2kW at $1,000-
3,000)
SUNRA
Price/products
similar to China
■ No EV winners
established yet
■Total of 2.8m units
in premium
segment¹
60m units / $130bn sold worldwide in 2022
SE Asia:
12.4
million
LUYUAN
T
TAILG
Yadea
台铃
All
AIMA ELECTRIC SCOOTERS
ԼՈՒՍ
Significant opportunity for both
lower and higher price
products
No EV winners established yet
Expected to reach 55m total EV
units in Indonesia alone by
2030
Sources: Motorcyclesdata, indiatimes, ACEM, cinn, fourin, persistencemarketresearch, ADB, AWR Lloyd
1 Premium segment defined as motorcycles with a retail price greater than INR 200,000 (approximately $2,500).
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