Investor Presentaiton
ALANA INSTITUTE
A UNION OF THE
UNEXPECTED
The fire at Espaço Alana's amphitheatre,
in January of 2014, forced the Alana Band
to reinvent itself
Silvanny Rodriguez was returning from vacation when she learned
that a fire had destroyed the amphitheatre and part of the Nureca,
the Culture and Recreation Center, at Espaço Alana in Jardim
Pantanal. Silvanny, one of the coordinators and conductors of the
Alana Band, was in shock. "Can you imagine what it's like to ar-
rive at work and find everything in ruins?” she recalls. This was the
space the band used for rehearsals and storing their instruments.
In one of those unexplainable coincidences, the band's in-
struments were having maintenance done outside the building.
They had been taken from the amphitheatre the day before the
fire destroyed everything. With their work tools intact, Silvanny
and Adriana Biancolini, who shares with her the coordination of
the work, decided that they couldn't stop.
They transferred the rehearsals to the band's old warehouse,
where their story had begun in 2007. A literal return to its ori-
gins. "It was a death that led to a rebirth," says Adriana. And
so, what could have deflated and disbanded the group had the
opposite effect.
Despite the difficulties of any new beginning, the process
made the team even more united. To get over the loss of the
building, the group put all its energy into its music and, as a re-
sult, developed a new repertoire with their own songs and an ex-
pansion of their show for children.
Over the course of the year, as things got back in order, the
band established partnerships with Música em Família (Music in
the Family), Pequeno Cidadão (Little Citizen), and with MAM
(Museum of Modern Art) for the project Todo Domingo (Every
Sunday), an event that tries to revive culture and leisure at the
Ibirapuera Park in São Paulo. These were all important incen-
tives to move ahead!
The Alana Band also diversified: besides performances, the
coordinators also started giving corporate workshops. These are
talks with musical activities, aimed at stimulating teamwork, valu-
ing respect and listening and, with this, reaching a better level of
production. The idea is to serve as inspiration for companies to
develop like a musical group.
Вамба
ALANA
What is it: The Band was created in Jardim
Pantanl in 2007 through music workshops
under the guidance of Silvanny Rodriguez
and Adriana Biancolini. It currently has
34 members, all residents of the commu-
nity. Beyond developing musical skills, it
strengthens the sense of citizenship.
Highlight: 26 performances for an esti-
mated audience of 10,000 in 2014.
bandaalana.org.br
facebook.com/Banda Alana
34
STUDENTS
5
IN UNDERGRADUATE
SCHOOLS
26
SHOWS
6
IN TECHNICAL
SCHOOLS
10,000
YEARLONG AUDIENCEView entire presentation