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Investor Presentaiton

ALANA INSTITUTE A UNION OF THE UNEXPECTED The fire at Espaço Alana's amphitheatre, in January of 2014, forced the Alana Band to reinvent itself Silvanny Rodriguez was returning from vacation when she learned that a fire had destroyed the amphitheatre and part of the Nureca, the Culture and Recreation Center, at Espaço Alana in Jardim Pantanal. Silvanny, one of the coordinators and conductors of the Alana Band, was in shock. "Can you imagine what it's like to ar- rive at work and find everything in ruins?” she recalls. This was the space the band used for rehearsals and storing their instruments. In one of those unexplainable coincidences, the band's in- struments were having maintenance done outside the building. They had been taken from the amphitheatre the day before the fire destroyed everything. With their work tools intact, Silvanny and Adriana Biancolini, who shares with her the coordination of the work, decided that they couldn't stop. They transferred the rehearsals to the band's old warehouse, where their story had begun in 2007. A literal return to its ori- gins. "It was a death that led to a rebirth," says Adriana. And so, what could have deflated and disbanded the group had the opposite effect. Despite the difficulties of any new beginning, the process made the team even more united. To get over the loss of the building, the group put all its energy into its music and, as a re- sult, developed a new repertoire with their own songs and an ex- pansion of their show for children. Over the course of the year, as things got back in order, the band established partnerships with Música em Família (Music in the Family), Pequeno Cidadão (Little Citizen), and with MAM (Museum of Modern Art) for the project Todo Domingo (Every Sunday), an event that tries to revive culture and leisure at the Ibirapuera Park in São Paulo. These were all important incen- tives to move ahead! The Alana Band also diversified: besides performances, the coordinators also started giving corporate workshops. These are talks with musical activities, aimed at stimulating teamwork, valu- ing respect and listening and, with this, reaching a better level of production. The idea is to serve as inspiration for companies to develop like a musical group. Вамба ALANA What is it: The Band was created in Jardim Pantanl in 2007 through music workshops under the guidance of Silvanny Rodriguez and Adriana Biancolini. It currently has 34 members, all residents of the commu- nity. Beyond developing musical skills, it strengthens the sense of citizenship. Highlight: 26 performances for an esti- mated audience of 10,000 in 2014. bandaalana.org.br facebook.com/Banda Alana 34 STUDENTS 5 IN UNDERGRADUATE SCHOOLS 26 SHOWS 6 IN TECHNICAL SCHOOLS 10,000 YEARLONG AUDIENCE
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