Pet Humanization and Premiumization Driving Spend
Pet Humanization and Premiumization Driving Spend
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Prioritization of
Pet Needs
32% of dog owners and
28% of cat owners would
prioritize their pets' medical
needs over their own
Increasing Spend
per Pet
While pet ownership in U.S.
increased 2% per year
2011-2018, overall spend on
pets increased 7% per year over
the same period
Increasing Spend on
Pet Services
26% increase in spend per U.S.
pet owning household on non-
medical pet services, including
grooming, boarding, sitting,
walking, and training from
2014-2019
Recession Resilience
17% increase in pet spend
during the Great Recession (1)
compared to decreased spend
in other sectors
**Rover
Source: Packaged Facts - U.S. Pet Market Outlook, 2020-2021, American Pet Products Association 2005-2018, American Pet Products Association Survey 2019-2020, MarketWatch, Mauldin Economics
1. From 2008 to 2009
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