Continued Strong EBITDAR Margins slide image

Continued Strong EBITDAR Margins

2 Redesign and Optimize Our Digital Channels... Mobile investments achieving revenue growth & behavior shift Redesign & optimize our digital channels... Mobile investments achieving revenue growth & behaviour shift 3 Personalize customer content, offers & services Connecting data analytics to our channels increases relevance 80% in mobile revenue YOY Jan-July 2017 vs. Jan- July 2016 Standby/Upgrade Orange F 9:58 AM Standby & Upgrade List Standby Upgrade Business Class Capacity 14 booked 14 Checked in ~50% Off-Airport check-in; mobile now largest channel (+~40% YoY) DEV, W VIC. G. 2. JET, M. List only includes upgrade eligible passengers that have checked in for this flight 15 weeks to build Time from start to beta build Concept, design, dev & QA with agile on our newest app Consumer Segment A Segment: Occasions: Leisure Frequency: 2 Customer Value: $ Available Segment A Offer Content Available Segment B Offer Content Available Segment ...Offer Content Consumer Segment B Occasions Business Frequency: 12 Customer Value: $$$$ Monetize customer data by enabling "personalized" offers and services based upon context, customer behavior and commercial value 62
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