Continued Strong EBITDAR Margins
2
Redesign and Optimize Our Digital Channels...
Mobile investments achieving revenue growth & behavior shift
Redesign & optimize our digital channels...
Mobile investments achieving revenue growth &
behaviour shift
3
Personalize customer content, offers & services
Connecting data analytics to our channels increases
relevance
80%
in mobile revenue
YOY Jan-July 2017 vs. Jan-
July 2016
Standby/Upgrade
Orange F
9:58 AM
Standby & Upgrade List
Standby
Upgrade
Business Class
Capacity
14
booked
14
Checked in
~50%
Off-Airport check-in; mobile
now largest channel
(+~40% YoY)
DEV, W
VIC. G.
2. JET, M.
List only includes upgrade eligible passengers that
have checked in for this flight
15 weeks to build
Time from start to beta
build Concept, design,
dev & QA with agile on our
newest app
Consumer Segment A
Segment:
Occasions: Leisure
Frequency: 2
Customer Value: $
Available
Segment A
Offer
Content
Available
Segment B
Offer
Content
Available
Segment
...Offer
Content
Consumer Segment B
Occasions Business
Frequency: 12
Customer Value: $$$$
Monetize customer data by enabling "personalized"
offers and services based upon context, customer
behavior and commercial value
62View entire presentation