Investor Presentaiton
Burger King Indonesia
Growth initiatives: summary overview
BURGER
KING
Multi-pronged growth strategy designed to (i) further scale the
business, (ii) entrench market leading position; and (iii)
increase barriers to entry for competitors
5
CHICKEN
BURGER K
Expansion of FSDT
format
FSDT format
allows for higher
traffic capacity,
reduced rental
costs and
superior unit
economics
2
Launch Bk Café &
Breakfast
Launch two
brand new
product
categories
tackling different
day parts without
cannibalisation
optimising 24
hour operation
KING ME
3
Enhance chicken,
Value & Innovation
Fill-in identified
gap in menu
offering relating to
chicken, the
largest segment
in the Indonesian
QSR market &
continue adding
Innovative builds
Technology / CRM
Introduce digital
integration to
better
understand and
cater to rapidly
changing
consumer tastes
and preferences
Drive online
delivery
Capitalise on
rapid growth of
food delivery
services and
growing mobile
penetration
rates, as well as
opening up new
geographic
catchment areas
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