Olaplex Results Presentation Deck
CONSISTENTLY LEADING ON IMPORTANT BRAND HEALTH METRICS
OLAPLEX brand equity rank¹, asked of respondents
who are aware of each brand²
Top 15 premium hair equities³
Best for damaged hair
Best for my hair
Brand I am excited to talk about
Brand I trust
Celebrity usage/endorsement
Contains special ingredients
Gets positive reviews
Helps take great care of my hair
Highest quality products
Makes hair healthier
Makes me feel confident
Makes the best conditioner
Makes the best shampoo
Recommended by stylist
Scientifically proven to benefit hair
Olaplex rank²
Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023
Q1 2023 EARNINGS
#1*
#2*
#1*
#2*
#1*
#2*
#1*
#2*
#1*
#2*
#2*
#2*
#2*
#2
#1*
#1
#2
#1*
#2
#1*
#1*
#1*
#2
#2
#1*
#2
#1*
#2
#1*
#1*
#1*
#2*
#1*
#2*
#1*
#2*
#1*
#1*
#1*
#1*
#2*
#1*
#2*
#2
#1*
#1
#2*
#1*
#2*
#1*
#1*
#1*
#2*
#1*
#1*
#2*
#2
#2*
#2
#1*
#1*
#1*
#1*
#2*
#1*
#1*
#1*
#1*
#1*
#2*
#2*
#2*
#2*
#2
#1*
MOMOLA.COM
6
CHAL HOPED
OLAPLE
ENSIVE BOND BULDR
WOND
HAR TREATMENT
Nº O
Se
PARS UR
CALL HAR
MEME OLAPLEX.COM
OFESSIONAL POD
OLAF
INTENSIVE BONI
HAIR TREATMEN
Nº O
Seruta
WISHOUDARK.COM
WORVAL
N°3
EXES AND STRENGTHEN
KLHAR TIPPS
HOME OLAPLEX.COM
THE ORIGINAL
OLAPLEX
HAIR PERFECTOR
Nº.3
OLAPLEX
HAIR PERFECTOR
AS AND STRENGTHEN
ALL HAR TYPES
ENTED TECHNOLOGY OLAPLECCOM
OLAPLEX
Nº.4
BOND MAINTENANCE
SHAMPOO
REFAS STRENGTHENS
NOURISHES ALL HAIR TYPES
250ml/Net 8.5 fl oz
LAPLE
MEMED TECHNOLOGY DLAKE NEDECHNOLOGY OLAPLEXON
NA
No.5
BOND MAINTENANE BOND MAINTENANCE
SHAMPOO
CONDITIONER
STRENGTHEN
ESTRENGTHENS.
LEHES ALL HAIR TYPES
l/Net 8.5 fl oz
MENTED TECHNOLOGY PATENTED TECHNOLOGY OLAPLEX.COM
OLAF OLAPLEX.
No 4C No.5
BOND MAINTEN BOND MAINTENANCE
CLARIFYING SHI
CONDITIONER
PARS STRENGTHENS.
DECLEANS, SOFTENEURSHES ALL HAIR TYPES
ALL TYPES
250 mL/8.5 fl. o.
OLAPLE OLAPLEX OLAPLEX
N°9
CND PROTECTOR
SOLFISHING HAIR SERUN
-
et au
250 ml/Net 8.5 fl oz
PATENTED TECHNOLOGY
OLAP
OLAPLE
Nº.9
OLAPLE OND PROTECTOR SERV
NOURISHING HAIR SER
Nº.8
BOND INTENSE
MOISTURE MASK
MOSTURIZES SMOONS
AD06 BODY & SHINE
100 mL/3.3.02
ECHNOLOGY U
S SOFTENS AND
PROVES MANAGEABLY
ALL HAR TYPES
90 ml/3.0 fl. oz.
FACE HOME OLAPLEX.COM
DOMOLE
REPARE ET RENFORCE
TOUS LES TYPES DE CHEVEUX
250 mL/8.5 fl. oz.
THE ORIGINAL L'ORIONAL
OLAPLEX
HAIR PERFECTOR™
N°3
REPAIRS AND STRENGTHENS
ALL HAIR TYPES
PATENTED TECHNOLOGY OURED
OLAPLEX
N°7
30NDING OIL
OLAPLEX
Vº.6
ND SMOOTHER
THE ORIGINAL
EN STYLING TREATMENT
1 MOISTURE. STRENGTH
CES FRIZZ FOR UP 10 72
ml/3.3 fl. oz.
TAKE HOME OLAPLEX.COM
OLAPLEX
HAIR PERFECTOR
N°3
REPAIRS AND STRENGTHENS
ALL HAIR TYPES
00/331.0
1. Which brands apply for each statement? Select all that apply. | 2. Ranked out of the 11 brands tracked in the brand health tracker| 3. Based on derived importance | * Indicates a statistical tie with
another brand for that equity rank
Source: OLAPLEX brand health tracker, n=6,501, January 2022 - March 2023 (n=500 per month)
OLAP
HAIR PER
N°3
MALIZIA
OLAR
OLAPLEX.View entire presentation