Freshpet Distribution and Sales Performance

Steady distribution growth & accelerating velocity 25% 20% 15% 15% 15% 14% 10% 5% 4% 2% 0% Freshpet Distribution and Velocity Progress (Growth vs. YA) 15% 12% 11% 16% 15% 22% 21% 9% 8% 8% 7% 7% 7% 7% 6% 6% 6% 6% 6% 6% 6% 3% 3% 19% 0% 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 4 W/E 01/02/16 01/30/16 02/27/16 03/26/16 06/18/16 10/08/16 12/31/16 03/25/17 07/15/17 10/07/17 12/30/17 03/24/18 07/14/18 10/06/18 12/29/18 freshpet brand PET FOOD ■%ACV IYA $ / $MM ACV IYA Nielsen Mega-Channel ACV and $M/$M ACV for 4 week periods 1/2/16 to 12/29/18 11

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