Investor Presentaiton
ECS launched its own proprietary hospitality brand, NAU Hotels &
Resorts, to boost the value of its portfolio for its investors
NAU HOTELS & RESORTS
Based on an analysis of the market, the following
axis were defined for the brand positioning:
Reviving; Energetic; Relaxing
Main idea: "Leading Guest Happiness"
Brand registered at the EU level
Development of the Brand:
Launching of NAU H&R in December 2014
Licensing and rebranding of 10 units in 2014/2015
Opening of Palácio do Governador, in Lisbon, in
October 2015, under the NAU H&R brand
Opening of NAU Salema Beach Village in 2016
Decisions regarding the brand development are
based on potential value added for a given
asset and fit with the brand positioning
NAU
HOTELS & RESORTS
NAU
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