Pilulka's Market Expansion and Innovation
4.9
TECHNOLOGY AND IT
When developing its own IT systems, Pilulka puts increased emphasis on
user-friendliness and easy scalability so that these systems can be easily replicated when the
Company expands into new markets. Pilulka's core infrastructure including the online
pharmacy, mobile app and other systems is now fully developed and invested
Online pharmacy
and Pilulka app
Pilulka has an edge over its
competitors due to strong
pro-innovative corporate
culture and robust internal
IT team that develops and
manages all of the
Company's core systems
Online pharmacy
The very user-friendly interface, as well as the entire backend were developed
in-house. Pilulka's online pharmacy is therefore a well-functioning and
compact application, which can also be flexibly upgraded according to the
current requirements of customers, sales team and other parties
Mobile app
The mobile app for Apple and Android, the first of its kind on the European
market, offers a similar range of services as the online shop. Currently, the app is
available on all five markets where Pilulka operates and, in particular, generates
a significant share of total revenues on the Czech and Slovak markets
Information system = the heart of the business
The corporate information system manages and connects all internal and
dozens of external systems and helps with customer relationship management.
The basis of the system was again developed by Pilulka's own IT team
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