Pet Retail Market and Valuation Outlook
Appendix 17
89
17: Basket Price Analysis
The question of product price is the main decision factor for the customer. Thus, to understand the product prices of the leading players in the
physical environment (62 facilities were analyzed, including megastores, food retailers, franchises, and mom & pop channels). Thus, we created
a comparative table with the prices of more than 13 cities distributed in 9 Brazilian states to avoid bias in our analysis. The products were
separated into four divisions (Dry Food, Wet Food, Hygienic, and Medicines), being subdivided into six main products (totaling 137 analyses per
product). Finally, the table below shows the average results found per product and the standard deviation.
Product
Ração Golden Fórmula Mini Bits Para Cães Adultos Pequeno Porte Sabor Carne e Arroz 1 kg Dry Food
Ração Royal Canin Mini Indoor - Cães Adultos
Туре Petz
19.9
Cobasi Petland Food Retail Mom & Pop Channel Average St. Dev
19.9
25.5
18.9
23.4
21.5
2.8
Dry Food
52.4
52.4
62.4
47.2
64.6
55.8
7.4
Alimento Ração Úmida Pedigree Sachê Carne Ao Molho para Cães Adultos de Raças
Pequenas 100g
Wet Food
2.7
3.0
4.3
3.4
2.7
3.2
0.7
Alimento Ração Úmida Whiskas Sachê Carne Ao Molho para Gatos Adultos 85g
Wet Food
3.0
3.0
4.3
3.1
2.9
3.3
0.6
Tapete Higiênico Super Secão C/30 Unidades
Hygienic 75.9 85.9
87.9
78.9
86.1
82.9
5.2
Tapete Higiênico Chalesco
Antipulgas Zoetis Simparic 10mg para Cães 2,6 a 5kg
Total
Hygienic 87.9 92.5
93.9
83.9
91.3
89.9
4.0
Anti-Infamatório Agener União Ketojet Cetoprofeno 5mg C/10 Comprimidos
Medicines 44.9 36.9
46.7
36.9
39.8
41.0
4.5
Medicines 78.5 75.3 81.4
75.5
81.8
78.5
3.1
365.2 368.8 406.3
347.8
392.6
376.2
Normalized
Source: Team 7
1,000 1,010 1,113
952
1,075
1,030View entire presentation