Investor Presentaiton

56 INTELLECTUAL CAPITAL ACTIONS OF MAIN BRANDS Our strategy includes the expansion of regional brands in their areas of operation; the consolidation of national brands; the acquisition or launch of products; and growth in the international market. As a result of our efforts, we were recognized, for the second consecutive year, as the best company in Food Brazil category by IstoÉ Dinheiro magazine(Best of Dinheiro Award). With Latinex acquisition in 2021, in addition to increasing our footprint in the healthy food market, we entered new categories such as rice crackers, peanut butter, chocolates, corn pasta, and seasoning. Among the main brands, in general, Piraquê, Adria, Vitarella and Finna operate nationwide. Fortaleza, Richester, Pilar, Puro Sabor, Estrela, Salsitos and Delicitos are focused on North and Northeast regions. In Midwest, Fortaleza and Vitarella also stand out. And Isabela, Basilar and Zabet brands are focused on South and Southeast regions. GRI 102-10 Consistent investments in marketing and attention to market trends are part of the strategy to strengthen our brands. The main actions in 2021, by product category, include: GRI 102-2 ADRIA Grana Dura Experimente KOVAS ENBALAGENS. NOVOS CORTES DE MASSA Adria Recognized by Brazilians as Top of Mind in Noodles category, according to a survey by Instituto Datafolha, for the second consecutive year. The "Espetáculo na Cozinha" (Kitchen Show) campaign was broadcast on open media and digital channels, valuing each step of the cooking process and reinforcing the positioning: "Life happens in the details". Celebrating the brand's 70th anniversary, Adria Grano Duro premium line was relaunched with new packaging and a more modern look for its 12 cuts (ten traditional and two whole grain). The action was disclosed through a digital campaign with influencers at Noodle Week, in late October. With the change in design, the brand also changed the TRIGO IMPORTADO HASSA AL DENTE INGREDIENTES SELECIONADOS packaging format for short pasta, which now features an opening and closing label. Its purpose is to facilitate storage and enhance the main product's functional attributes: texture and use of imported wheat. The initiative included actions at the point of sale, with specific and attractive materials. San Gennaro's Party, in the district of Mooca, in São Paulo, used the brand's pasta for the preparation of typical Italian recipes. Adria also sponsored the 96th São Silvestre International Race. The athletes found in their kits some selected items, such as Whole grain Toast, Spaghetti Grano Duro and Mega Wafer. DE BATATAS PIRAQUE ASSADO FININHO CROCANTE SNACKS DE OSNOVINGWOOD ORNING CO Piraquê With the positioning "The recipe is being original", the brand has been remembered for more than 70 years for the originality of its iconic products, and is one of the main factors in generating value for M. Dias Branco. *Inspired by its originality, Piraquê launched the "Batatismo" movement (the word is derived from Treloso Novos SABORES EDIÇÃO LIMITADA IMPOSSÍVEL ESCOLHER OMAIS GOSTOSO WNS BINH CHNING COVSS+ pov A OBRA-PRIMA DO Batatismo piraqué piraque piraqué BRIGINAL SNACKS DE BATATAS PIRAQUÊ "batata", which means potato in Portuguese, ans sounds like "Potatism"), which transformed the brand's Potato Snacks into art pieces on the streets of São Paulo and Rio de Janeiro. For this, artists from three segments were invited to create original works called "batatartes". The campaign featured a manifest video and digital pieces. Trelos LECTER TATAS PIRAQUE ASSADO FININHO CROCANTE SNACKS DE BATATA Piraquê promoted a party on Big Brother Brazil TV show, featuring the brand's most famous products, such as Goiabinha cookie, Malted Milk and Vaquinha cookie, in addition to Sesame Cream Cracker and Presuntinho and Queijinho snacks, which marked and continue to marking generations. This action was part of Piraquê's national communication plan, which also featured 30- and 15-second films on open TV. Treloso Supporting the launch of new flavors, Treloso promoted a campaign aimed at reinforcing the brand's footprint in the Northeast. 3D versions of the brand's flavors were created and starred in a 15-second film for broadcast TV. The 360º campaign included online media, backbus and radio in the Northeast. In partnership with FriSabor Ice Cream Parlor in Pernambuco, Treloso brand launched ice cream and popsicle with its exclusive cookies and crackers flavors.

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