Investor Presentaiton

Connected TV measurement Measure and analyze the impact of your Connected TV (CTV) campaigns to inform future strategies. • KEY REPORTING METRICS INCLUDE: Reports across video screens (over-the- top, desktop, mobile) Attribution across devices Impressions delivered Reach and frequency Video completion rates Audience reporting Nielsen gross rating points (GRPs)/day- after recall (DAR) • Sales lift driven by CTV theTradeDesk

View entire presentation