Investor Presentaiton
Strategic Imperatives are Evolving
Gradual Shift in Focus from Strengthening the Bank to Growth Acceleration
2008
Crisis
Management
2009
2010
Strengthening the Bank
2011
2012
Growth
Acceleration
1. Optimise Balance Sheet
Capitalisation
Liquidity
2. Enhance Profitability
•
Operating efficiency
•
Margins and fee generation
3. Enhance Risk Management
4. Selective Investment in Growth Areas
1. Optimise Balance Sheet and Capital
Allocation
⚫ Funding efficiency
Acquiring high yielding assets
2. Drive Profitability
Key account planning
Increase cross-sell and bolster fee revenues
•
Effectively manage cost base
3. Enhance Support Functions and
Strengthen Platforms
4. Measured Investments in Growth Areas
Emirates NBD
31
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