Taboola Investor Presentation Deck
EXAMPLE OF PUBLISHER PREPAYMENTS
$3,000
Prepayment ($M)
Taboola
Assumptions:
Accrual Accounting
Revenue
Traffic Acquision costs (TAC):
Rev Share
Amortization of prepayment
Total
ex-TAC Gross Profit
ex-TAC Gross Profit Margin %
Cash Basis
Revenue
Traffic Acquision costs (TAC):
Rev Share
Prepayment
Total
Cash Flow
Delta - Cash Flow vs. ex-TAC Gross Profit
50%
Revenue Share
Year 1
$6,000
$3,000
$600
$3,600
$2,400
40%
$6,000
$3,000
$3,000
$6,000
$0
-$2,400
5
Year Term
Year 2
$6,000
$3,000
$600
$3,600
$2,400
40%
$6,000
Year 3
$6,000
$600
$3,000
$600
$3,600
$2,400
40%
$6,000
$6,000
Annual Revenue ($M)
$600
Year 5
$6,000
$3,000
$600
$3,600
$2,400
40%
$3,000
$3,000
$3,000
$0
$0
$0
$3,000
$3,000
$3,000
$3,000 $3,000 $3,000
$6,000
$600
Year 6
$6,000
$3,000
$600
$3,600
$2,400
40%
$6,000
$3,000
$0
$3,000
$3,000
$600
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