Vingroup Consumer Market and VinFast EV Global Premiere
VF e35, VF e36's successful launch at the Los Angeles Automotive Show global premier
01 Unveiled 2 new electric vehicle models
VF 8
•
Advanced ADAS (1) features
.
Range up to 500km (310 miles)
Maximum power/torque 300kW/
640Nm (Premium)
Safety(2) 5-star NHTSA / 5-star EURO
NCAP
49
49
02 Impressive media coverage result thanks to unique marketing strategy.
VinFast adopted of a hybrid marketing strategy that combines the best
of both traditional advertising and new-age experiential approach
Media result after LAAS
VF 9
•
•
Advanced ADAS (1) features
Range up to 550km (340 miles)
Maximum power/torque 300kW/
640Nm
Safety(2) 5-star NHTSA / 5-star
EURO NCAP
International media
c.1,900
Stories, articles reports on CNN,
Bloomberg, Reuters, Financial
Times, Car & Driver,
Automotive News, Motor
Authority, Carscoops, Car
Expert, Electrek, Autocar and
shared on Twitter, YouTube,
LinkedIn, Instagram,
Facebook, by accounts of
prestigious reporters,
journalists, KOLs, business
leaders
NAST VOLENT
WINTERY
vinfastouto.us
VINFAST
Domestic media
03 Established the US headquarters
•
in Los Angeles
Located at "Silicon Beach", the heart of
the transportation innovation capital of the
world,
Committed to accelerate the de-
carbonization of transportation systems
and packed with tech firms in Los Angeles
VinFast Headquarters in Playa Vista
Source: Company information (1) Advanced Driver Assistance System. (2) Targeted safety levels
3,750
VINHAST EV GLOBAL PREMES
HOASI
Articles and social
media posts
VES
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