Dominating the Recovery

DOMINATING THE RECOVERY FORWARD-LOOKING INSIGHTS The Ascendancy of the Hispanic Consumer A MISMATCH BETWEEN POPULATION AND REPRESENTATION In the United States, 62-million persons - or one in five identify as Hispanic > From 2010 to 2020, Latinos accounted for more than half of all U.S. population growth > Despite their prominence, 39% of the U.S. Latino Market feels underrepresented on television VISITFLORIDA. 1/4 of Millennials and Gen-Z identify as Hispanic

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