Investor Presentaiton
Flashtalking-Company Overview
Market Segment:
flashtalking",,
Headquarters:
CEO:
COMPANY OVERVIEW
Digital Ad Management and Analytics
New York, NY
John Nardone
• A data-driven ad management and analytics technology company that
uses data to personalize advertising in real-time, analyze its effectiveness
and enable optimization that drives better engagement and ROI for
sophisticated global brands
•
Offers both front-end tools like campaign setup, asset creation, HTML
builders & decision trees as well as back end capabilities that, together,
allow analytics and reporting to be as strong as the front-end functions
• Generates revenue via contracts with clients for creative delivery, media
measurement and advertising effectiveness solutions
• Provides online marketing services pursuant to the agreements with
corporate customers and marketing partners
THESIS
Safeguard first provided capital to Spongecell, a programmatic, dynamic
creative advertising tool which was merged into Flashtalking in 2018
⚫ U.S. internet advertising market spend hit more than $80B in 2017 and is
expected to hit approximately $115B by 2021. Globally, spend reached
more than $225B in 2017 and is anticipated to grow at a 9% CAGR through
2021 (eMarketer)
Flashtalking is well positioned to continue addressing not only the
ad-serving and targeting segments of the market, but also the Dynamic
Creative Optimization ("DCO") market within the high-growth mobile,
video, rich media and display sub-sectors
• Blue chip client base focused across Retail / E-commerce, Travel, and Telco
Origin:
Capital:
Ownership:
Financing Rounds:
Other Investors:
Board Member:
SUMMARY
January 2012 (via sale of Spongecell)
$19.2M
13% Primary / 11% Fully Diluted
Private Equity-backed
TA Associates
Steve Grenfell (Observer)
REVENUE MODEL
Flashtalking enters into contracts with clients for creative delivery, media
measurement and advertising effectiveness solutions. Through their DCO
segment (augmented with Spongecell), they provide online marketing
services pursuant to the agreements with corporate customers and
marketing partners. Cost per Thousand Impressions, Cost per Click and
Cost per Action represent the three most common ways in which online
advertising is sold and purchased.
COMPETITORS
Criteo, Google, Inc., IACI, Marin Software Incorporated, Kenshoo
G
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