Investor Day Presentation

INVESTOR DAY - H hachette LIVRE PRESENTATION STRATEGIC PRIORITIES (3/3): DEVELOP CRM IN ORDER TO GAIN DIRECT ACCESS TO READERS Lagardère PUBLISHING ☐ Information pertaining to the final client belongs to retailers Today Big data allows more players of the value chain to gain access to consumer knowledge and contacts: Consumer Insight / CRM CRM for Hachette means building a relationship between publishers, editors, authors and readers/consumers in order to: - - Create a direct access to consumers Allow publishers to promote their books directly to targeted readers Support commercial operations and cross-selling activities Fight against piracy Optimize marketing costs. 38

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