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Investor Presentaiton

Marketplace Arrival to Policy Sale Journey Distribution Customer Acquisition Marketplace Traffic Channels Arrives at the Marketplace Marketplace Workflows Matched with Providers Display SEM Email TV / Offline Other¹ Verified Partners Traffic Platforms Performance Marketing² Verified Partner Network (3rd Party) EverQuote Monetization 3rd Party (All Verticals) Bidding Carriers Local Agents Alignment Performance (Owned & Operated) EVERQUOTE 1. Other includes organic search, direct-to-site, inbound calls,, social & other traffic sources.. 2. Performance Marketing relates to managing traffic directed to owned and operated websites.. Monetize "Per Referral" 1st Party - Direct to Consumer Agency EQ acts as "independent agent" for several carriers (Health & Life Verticals) EQ offers PSaaS³ EQ "advisor team" exclusive to each carrier (Auto & Home Verticals) Monetize "Per Policy 3 "PSaaS" refers to Policy-Sales-as-a-Service offerings Sold" Proprietary Information 80
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