China Mobile Performance Highlights H1 2022
Placed Emphasis on Customers and
Achieved Comprehensive Enhancement to Operational Quality
Achieved a breakthrough in
channel transformations
All-round improvement in
operational efficiency of
sales alliance
Worked together with up-and-downstream
partners along the industry chain
5G terminal manufacturers + distributors
1H22 Pan-terminal sales volume of
sales alliance >48Mil
Effectively promoted the popularity of 5G terminals
Further increase in industrial influence
80
Expansion of new channels
yielded remarkable results
Steadily promoted the construction of an
Internet-oriented marketing system
Actively developed cross-industry and
pan-channel cooperation
Optimisation and upgrade
of grid-based operations
Articulated standard operating procedures
for key business scenarios
Enhanced efficiency and satisfaction of
front-line operations
Innovation and upgrade of
brand operation
Accelerated brand promotion with
5G as the key leverage
GoTone's customers nearly 170Mil
M-zone customers nearly 67Mil
Precise operation to enrich brand
connotation and image
Forged brand differentiation advantages
centring around products, scenarios and
activities
全球通
Exclusivity:
Exclusive privileges, health, culture,
charity activities
ZONE
可隨部
Trendiness:
Trendy gadgets and
feature events for
specific groups
Continuous improvement of
service quality
High quality network perception
High performance product experience
High efficiency touchpoint service
Intelligent upgrade of
10086 integrated portal
Integrated service of "see,
hear, speak and touch"
www.
10086.CN
Monthly service volume of video customer
services in June 2022 > 130Mil times
Company-level, digital-intelligent
platform to enhance and manage
customer perception, the first of its kind
in the industry
In-depth insight
Stars
|神州行 |
Forward-
Perception
大音平台
DAYIN PLATFORM
looking alert
restoration
Popularity:
Convenient services,
warm-hearted
心级服务
"Heartwarming Service" brand
让爱连接
Enhanced efficiency of
中国移动
China Mobile
technological empowerment
Improved efficiency of
network operations
Energy conservation by energy-saving technology
utilised at base stations >180Mil kWh
Intelligent management of dumb resources
saved an estimate of 760k man-days per annum
Improved online customer satisfaction driven
by Internet complaint self-service robot
Improved efficiency of
products and services
Average monthly service volume of intelligent
interaction technology exceeded 100Mil times,
service efficiency significantly improved
Intelligent recommendation empowered digital-
intelligent operation of big screen VoD,
subscription conversion by more than 70%
Improved efficiency of
management support
By launching intelligent card activation
verification service, manpower was reduced by
1,929 man-years
By empowering contract management and
examination, efficiency was enhanced by 54%
community activities
Note: 1. Sales alliance refers to China Mobile pan-terminal and omni-channel sales alliance
Extensive promotion of the
2. Dumb resources refer to equipment resources that are not powered on and cannot automatically report relevant information to the network management system, such as optical delivery boxes, optical splitters,
optical fibre pipelines, poles, etc.
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