Purple Revenue Growth Strategy

33 In addition, we see further revenue opportunities on the horizon: new markets and new product categories purple $286M $428M $648M $2-2.5B New markets 2018 2019 2020 3-5 years from 5+ years from now now Strategy: Drive global expansion in premium markets Why we can win: Successful Canada expansion offers critical learnings New Strategy: Expand comfort tech into new categories categories Why we can win: Successful seat cushion line proves ability to innovate and play in adjacent categories 33

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