Investor Presentaiton

GOAL 2: PROGRESS AGAINST THE ANNUAL TARGETS FOR THE 2020-21 APP OUTCOME GOAL 2: IMPROVED DIVERSE RESPONSIBLE TOURISM SUB OUTCOME 9: IMPROVED TOURISM PERFORMANCE OUTPUT INDICATOR 2020/21 ANNUAL TARGET ACTIONS / INTERVENTIONS ANNUAL PROGRESS AND ANALYSIS South African NATIONAL PARKS 9.1 Percentage of visitors to national 68,3% decline from 6 326 parks year on year 435 to 2 000 000 Continued... • The expectation that the summer season would usher in significant recovery was impeded by surging local infections, leading to a "second wave" of COVID-19 from December 2020. This resulted in the closure of beaches along most of South Africa's coast and in turn negatively impacted on visitor numbers to SANParks' coastal destinations. Flooding in the Kruger National Park and the temporary closure of Lower Sabie due to a localized outbreak of COVID-19 further negatively impacted performance in January and February 2021, though the increased flow of the Orange River over the Augrabies Falls had a temporary positive impact on that park. Corrective actions Continued emphasis on marketing and promoting national parks to domestic tourists through innovative marketing initiatives such as. Brand Marketing - Event marketing e.g. Golden Gate Classics. Effective collaboration with both public and private sector entities and brands such as South African Tourism, Major brands, Standard Tour Operators and Special Interest Groups. Influencer Marketing Programme to leverage on the influence of those who already have the attention of the non- traditional markets

View entire presentation