Saga's Superbrand Strategy
SAGA MEDIA CONTENT
SAGA EXCEPTIONAL WILL BE
FOR THEM AND BY THEM
A USP for Exceptional.com will be its celebrated over 50s
contributors, both from in-house staff and from Saga's panel.
Exceptional.com will use these Experienced Voices panelists
prominently and visually throughout the site. They'll be
integrated into the process in three ways:
1.
Before a key review, opinions and questions will be sought
about what we should be looking for
2. After the review is finished, we'll pass products to our
dedicated Exceptional team for them to add extra, real-life
thoughts
3. We'll feature them prominently in video looks, which will be
focused on social content as well as appearing on site
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Capital Markets Event - Saga's Superbrand Strategy
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