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Investor Presentaiton

TEKNO SA Channel Development TEKNOSA İÇ VE DIŞ TİCARET A.Ş INVESTOR PRESENTATION Technical Super Stores (TSS) grew below the market for the first time in 2014 due to their disadvantage in consumer financing. The new law offered Telecom Retailers (TCR) an advantage, as they are able to apply up to 24 months of installments on Telecom products via contracts, helping them to raise their share by 3pps in FY14, compared to FY13. This trend continues in 2015 Consumer Electronic Stores (CES) were also able to use IOUS in order to offer their customers installment options exceeding 9 months. Channel Development (inc. MDA & SDA) TSS TSS TSS TSS TSS TSS TSS TSS TSS 16% 18% 19% 20% 23% 27% 24% 24% 23% TCR TCR TCR 17% TCR 16% TCR 20% 21% TCR TCR TCR TCR 20% 23% 26% 26% 28% CES CES CES CES CES 53% 48% CES 44% 42% CES CES CES 39% 34% 34% 35% 34% MASS MASS 12% 8% Other 6% Other 6% 35 2008 Source: GfK 2009 MASS MASS 13% 13% Other 4% Other 5% 2010 2011 MASS MASS 14% 12% Other 4% Other 4% 2012 2013 MASS 12% Other 3% 2014 MASS 12% Other 3% 9M14 MASS 12% Other 2% 9M15
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