Investor Presentaiton
TEKNO SA
Channel
Development
TEKNOSA
İÇ VE DIŞ TİCARET A.Ş
INVESTOR PRESENTATION
Technical Super Stores (TSS) grew below the market for the first time in 2014 due to
their disadvantage in consumer financing.
The new law offered Telecom Retailers (TCR) an advantage, as they are able to apply
up to 24 months of installments on Telecom products via contracts, helping them to
raise their share by 3pps in FY14, compared to FY13. This trend continues in 2015
Consumer Electronic Stores (CES) were also able to use IOUS in order to offer their
customers installment options exceeding 9 months.
Channel Development (inc. MDA & SDA)
TSS
TSS
TSS
TSS
TSS
TSS
TSS
TSS
TSS
16%
18%
19%
20%
23%
27%
24%
24%
23%
TCR
TCR
TCR
17%
TCR
16%
TCR
20%
21%
TCR
TCR
TCR
TCR
20%
23%
26%
26%
28%
CES
CES
CES
CES
CES
53%
48%
CES
44%
42%
CES
CES
CES
39%
34%
34%
35%
34%
MASS
MASS
12%
8%
Other 6%
Other 6%
35
2008
Source: GfK
2009
MASS
MASS
13%
13%
Other 4%
Other 5%
2010
2011
MASS
MASS
14%
12%
Other 4%
Other 4%
2012
2013
MASS
12%
Other 3%
2014
MASS
12%
Other 3%
9M14
MASS
12%
Other 2%
9M15View entire presentation