Expanding in Circular Economy
NEW DIGITAL LOYALTY REWARDS PROGRAM EXPANSION
DRIVE TRANSFORMATION FROM PHYSICAL LOYALTY CARDS TO MOBILE APPS
MOVE
Welcome back, Molli!
You are in tier Silver.
Enjoy your benefits!
Silver
SILVER
2300
GREEN
GOLD
points
MOL MOVE
My punch cards
<
Scratchcard
+
Enjoy a free hot drink
Exciting prizes are waiting!
Scratch off your cord with your finger
My coupons
Max 16 character
15x
Collect a stomp with every hot drink you purchase
and gel your 4th drink for free.
Ready, steady, go!
Morning espresso rush
You need 1 more stamp to claim your reword!
700 points to go until your next tier:
Gold
How to reach Gold quicker?
Learn more about rewards and progress
Available at selected MOL service stations
until May 14, 2020
Offers subject to the MOL Move Privacy Notice.
Hero's a mid-tior prize for your
An almond
croissant
Tap here to redoom"
ward
D
鱼
your card
2
0
Q
your card
菌
2
homo
statione
rewards
proto
home
stations
wwwards
prote
You won!
1 cup of Fresh Corner
coffee
Redeem your coupon here:
MY REWARDS
Time left to redeem
41:29
this coupon can b
an be redeemed 12 more times
Get a 40% discount on all coffee products
every day between 18:00-20:00 on any
station with a Fresh Corner.
Available at selected MOL gas stations
until May 14, 2020.
Offers subject to the MOL Move Privacy
Notice.
MOBILE APP DOWNLOADS (MN, GROUP-LEVEL)
>4
3,5
3,0
X2,5
1,8
Check stations where to use it
(x2
X3,5
0,7
2334565673241
0,2
0,1
0
°
your cord B
&
home
stations
rewards
profie
2019
2020
2021
2022
2023
2024
2025
Successful launches in Croatia (2020), Slovenia (2021) and
Hungary (2022)
MOL MOVE won Gold award at the global Loyalty360 Loyalty
Expo in Incentive and Reward Design category
Accelerated geographical expansion is under way
► 2022 target overdelivered due to higher performance of new
loyalty program
We expect to reach original 2025 target of 3mn mobile app
downloads already in 2023
➤ By 2025, total non-fuel margin uplift to be generated: USD 50mn
p.a. beside continuously reducing operating costs per user
MOLGROUP | 40View entire presentation