AIS Mobile Market Strategy 2018

Mobile price plans: Target better ARPU and build differentiation on postpaid Unlimited data usage with capped-speed packages Recently discarded low-price unlimited plans aiming at ARPU uplift Encourage customers to move from prepaid to postpaid subscription with worry-free plan Full 4G speed packages Attract new data users and encourage higher ARPU subscriptions through premium VDO contents Serve high-end heavy data users with real unlimited max speed experience AIS Buffet Net Plus 4G MAX SPEED Monthly Fee (Bt) 4G/3G Unlimited max speed at Voice call (mins) Enjoy Free Monthly Fee (Bt) Total internet FUP after reach data usage limit Call all networks Enjoy Free (mins) 299 1Mbps 5 numbers 24 hr. PREMIER 299 1GB 100 PREMIER FULL HD PLAY HOOQ FULL HD 1 month 399 3GB 150 1 month 450 2Mbps 128kbps Unlimited 499 7GB 200 PREMIER 550 4Mbps 5am-5pm PREMIER FULL HD FULL HD 599 10GB 250 HOOQ HOQ On-net: Unlimited 799 15GB 350 3 months 384kbps 3 months 600 6Mbps 999 20GB 450 5am - 5pm Off-net: 200min 1,099 NEXTG 650 PREMIER FULL HD HOQ 1,299 850 Unlimited *AIS WIFI is included in all packages. 1,499 at max 1,200 speed 3 months 1,899 2,000 Updated: Aug-18 *AIS WIFI is included in all packages. 18

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