2013 Annual Report
NOSSAS ACOES
OLIDO DO
CORPORATE GOVERNANCE
Service to Shareholders
And Investors
Santander has a differentiated
shareholder and investor service model
in all countries where it has shares
listed on the Stock Exchange.
Individuals and non-financial
companies are served by the
A shareholder handles an informational brochure during the
APIMEC meeting
Shareholder Relations Department;
institutional investors, analysts and
market professionals are served by the
Investor Relations Department, which is
also responsible for the disclosure of
information to the financial market.
The Shareholder Relations area
provides several exclusive channels for
individuals and non-financial corporate
shareholders, including the most
important channel - the Shareholder
Portal (www.santander.com.br/
acionistas). On the Shareholder Portal,
shareholders and other stakeholders
may access information on the Bank
in a simple and informative manner,
in addition to obtaining information on
specific services provided by the Bank
such as the dividend calculator. The
in-house team may also be contacted
via the e-mail at acionistas@santander.
com.br or by telephone 0800 286 848.
This area is also responsible for
organizing public meetings at the
Association of Capital Market
Investment Professionals and Analysts
(APIMEC) in several states of the
country. The goal at these meetings
is to submit, especially to shareholders,
information on quarterly results, in
addition to the Bank's model and
positioning in the market, corporate
governance, and the sustainability
initiatives. Public companies are
required to hold a public meeting once
a year. In 2013, the Bank promoted six
meetings. Over 1,000 people among
shareholders and other stakeholders
took part in the events and initiatives
by the Shareholder Relations area.
In turn, the Investor Relations area
offers customized services to both
Brazilian and foreign institutional
investors, and to market analysts and
professionals. The Investor Relations
website provides regular information
disclosed to the market and filed
with the regulatory agencies (CVM
and SEC) and the stock exchanges
(BM&FBOVESPA and NYSE), details
on ownership structure, ratings,
performance indicators, dividend
records, share prices and other
information. G4-37
Product Governance
In order to ensure that any prohibited
products and services are not offered
to stakeholders, the Bank adopted
certain level of governance in charge
of the approval, sale and monitoring
of products and services.
The objective is that products and
services are not sold before their overall
characteristics, risks, controls, legal
feasibility and operational, accounting,
technological procedures, to name a
few, are identified and assessed by all
relevant technical areas. This
assessment is double-edged: the
impacts for the Bank and the impacts
for the client.
As applicable, the Corporate Commercialization Committee
(based in Spain) is involved in the assessment and approval of
products. According to the corporate policy, upon approval,
the sale of products continues to be monitored.
The Bank also follows internal and external guidelines to
ensure that prohibited products and services are not made
available to clients.
Internally, the drivers are the Code of Ethics, the
Commercialization Policy for Products and Services while
monitoring product sale, under the approved business rules.
In the external environment, the drivers are the Bank-Self-
Regulatory Code (issued by FEBRABAN), the Anbima codes
and other standards issued by regulatory agencies (Central
Bank, CVM, SUSEP). G4-PR6
Policies and codes
In order to guide the activities of Santander's
employees, the Bank has policies and codes
in place that contribute to add transparency
to processes while strengthening Corporate
Governance practices.
Some of these documents are:
Disclosure of Material Facts Policy: This policy
provides guidelines on how to disclose the Bank's
material facts, including the confidentiality around
such information.
Insider Trading Policy: This policy deals with
procedures to be observed by the Bank and related
persons when trading in the Bank's securities:
Policy for Transactions with Related Parties:
The purpose of this policy is establishing rules that
ensure all decisions, particularly those involving related
parties and conflict of interests, are made in the best
interests of the Bank and its shareholders. It defines
who are the Bank's related parties, any situations
involving conflict of interest, agreements with related
parties and the procedures to be observed by managers
involved in transactions with related parties or any
other potential conflicts of interest. It also provides
that in case a situation involving conflict of interest
is detected a notice will be issued to the parties. G4-41
IN 2013 THE BANK HOSTED SIX APIMEC
MEETINGS. OVER 1,000 PEOPLE AMONG
SHAREHOLDERS AND OTHER STAKEHOLDERS TOOK
PART IN THE EVENTS AND INITIATIVES OF THE
SHAREHOLDER RELATIONS AREA
36 Annual Report 2013
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