Growth and Market Expansion Strategy

. Acquire new customers Grow awareness • Field sales Our Strategy for Growth International coverage Expand channel partnerships CLOUDFLARE Copyright Cloudflare, Inc. Expand relationships with existing customers • Upgrading to premium plans Increased usage . Adding products ° Develop new products Extend our serverless platform strategy High product velocity Set pace for innovation in market Expand into new markets to expand TAM Enable a new class of applications Power store and compute workloads Increase stickiness Opens new market opportunity

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