Enhancing Market Position in EV Market
US Market
Industry Demand
(Thousand units)
17,230
17,274
17,055
12,764
YoY -18,8%
SUV Sales Trend
Venue Kona Tucson Santa Fe Palisade
63.1%
51.9%
SUV
Portion
45.2%
36.2%
10,370
28.5%
3.7%
3.0%
2.5%
2.2%
SUV seg.
M/S
2,0%
2017
2018
2019
9M 2019
9M 2020
Hyundai Sales
(Thousand units)
M/S
4.0%
3.9%
4.2%
4.1%
4.4%
686
678
710
YoY -12,8%
521
2017
455
2018
2019
9M 2019
9M 2020
29
118
==
36
94
133
43
131
137
Sales*
('000 units)
142
58
90
115
73
31
47
2016
2017
2018
2019
9M 2020
Profit recovery by improving
quality of sales
Sales by Model
(Thousand units)
Regional HQ
System
Optimizing
23.0%
13.1% 10.6%
19.7%
18.5% 2.6%
9.7% 521 (9M 2019)
Enhanced dealer
Competitiveness
Focusing on
market &
customer
volume & profit
Reducing fleet sales
Improve residual value
15.8% 11.7% 11.6%
20.0%
15.5% 13.0%
9.5% 455 (9M 2020)
Elantra Sonata Kona Tucson
(Sedan-C) (Sedan-D) (SUV-B) (SUV-C)
Santa Fe Palisade Genesis Others
(SUV-D) (SUV-E)
15
HYUNDAIView entire presentation