Ooredoo Capital Markets Day
Algerian mobile market history
ATM Monopoly
1999-2001
Mobilis
mobilie
Duopoly:
Market Creaming
2002 - 2003
Mobilis
3 Players 4 Brands:
Market Hyper Growth
2004 - 2007
YDIEZZY
Mobilis
YDJEZZY
mobilis
mobilie
Allo
OTA
Market Moderate
Growth
2008-2013
mobilis
Y
DJEZZY
•
Old state-owned PTT
creates mobile
arm/brand
Pure postpaid product
extremely expensive
only accessible to high
end officials and their
social network
© Very small customer
base: around 100k in 3
years!!!
OTA launched under
Djezzy's brand in Feb 2002
OTA makes mobile
accessible nationwide by
reducing -50% prices of the
base postpaid product and
launching the first prepaid
offer in Algeria
OTA foster's creation of
first Distributors in Algeria
and invests in co-marketing
with them
At the end of 2003 OTA
reaches 88% share of a
market of 1.5mn high end
subs (0.5bn USD).
• WTA launched under Nedjma's
brand August the 25th of 2004
• OTA launched ALLO "no frills"
brand August the 26th of 2004
with exactly the same color
IOTA leads the market in all
aspects profiting from its first
mover advantage price,
network, biggest distribution
network and 2 brands to compete
in all segments
At the end of 2007 OTA reaches
67% value share of a market of
2.6bn USD compared to 13% of
WTA (24mn "official" subs).
NEDJMA from Wataniya
Telecom owned...
Diagnosis and New
Strategy that led to...
نجحه
NEDIMA
Nedjma's Turnaround
and
Re-branding to
At the end of 2013
Ooredoo Algeria reached
30% value share of a
market of 3.5bn USD
(30mn "real" subs) while
OTA drops to 51%.
...to Ooredoo owned
And in 2014 the market enters into a new stage: 3G DEPLOYMENT and DATA SERVICES REALM
Ooredoo Capital Markets Day |
25 May 2015
|
58View entire presentation