Honest IPO Presentation Deck

INTEGRATED OMNICHANNEL APPROACH DRIVES DISCOVERY AND ACCESSIBILITY DIGITAL 55%m Honest.com . Curated brand experience Insight to our consumers' preferences and behaviors Brand engagement and loyalty Third-Party Ecommerce Platforms cult BEAUTY . Increases accessibility • Drives brand awareness Note: 1. % of 2020 Net Revenue 2. Refers to Honest's platform capabilities Third-Party Honest.com Ecommerce Platforms Brick and Mortar Retail Retailer.com ABILITY TO SERVICE ACROSS 50 STATES WITHIN 2 DAYS (2) PROVEN LIFESTYLE BRAND PRODUCT DEVELOPMENT MARKETING RETAIL 45% DOUGLAS TARGET • Expands brand awareness and access to our products • Enables convenience for our Brick and Mortar consumers • Drives accretive growth for retailers . . DOUGLAS TARGET Distinct entry into the retailer Increases accessibility . Drive traffic to retailer websites Retailer.com OMNICHANNEL INFRASTRUCTURE 20

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