Investor Presentaiton
The Kentucky Derby
The Kentucky Derby - By The Numbers
Broad ranging in-person appeal and significant broadcast interest
creates long-term support for iconic entertainment event
Appeals to all ages
Age Range of
Derby Attendees
42% 18 to 34
26% 35 to 49
26% 50 to 64
6% > 65
NBC's Most Watched Program Since Super Bowl LVI
■ 19 million peak viewership - largest audience since 2017
■ 16 million average viewership - 8% increase over 2021
■ 52% female / 48% male viewership demographics
Leadup coverage included: Today Show, Tonight Show with
Jimmy Fallon, Kelly Clarkson Show, Top Chef, American Song
Contest, E!: Daily Pop, Universal Pictures: Jurassic World
Appeals to all income levels
Average annual income
of ticket buyer
42%
<$100K
40% $100K - $250K
18%
over $250K
$1.2 million Average Net Worth
Avg. Comparisons
Date
Network
Avg. Viewers'
Masters Final Round
Apr 10th
CBS
10.2
Daytona 500
Indy 500
Feb 20th
ABC/ESPN
8.9
Formula One Miami Grand Prix
'Viewership in millions
May 30th
May 8th
NBC
4.8
ABC/ESPN
2.6
32
usa
NBC
peacock
CHURCHILL DOWNS
INCORPORATEDView entire presentation