Diageo Results Presentation Deck
DELIVERING SUSTAINABLE LONG-TERM GROWTH
Upweighted investment and marketing effectiveness
are driving growth and share gains
Upweighted
A&P investment
+27%
£1,353m
+£287m
incremental
investment vs H1 F21
3 Upweighted A&P
DIAGEO 17 | Interims Results Fiscal 22
Increased
re-investment rate
17%
of reported net sales
in H1 F22
Gained/held
off-trade share
-85%
of total net sales in
measured markets
in H1 F22(i)
Accelerated
top line growth
+20%
organic net sales
growth in H1 F22
H1 F22 Diageo internal information
(i): Internal estimates incorporating AC Nielsen, Association of Canadian Distillers, Dichter & Neira, Frontline,
Intage, IRI, ISCAM, NABCA, Scentia, State Monopolies, TRAC, IPSOS and other third-party providers
For further details please see financial/legal appendixView entire presentation