Business Priorities and Profitability Strategy in Latin America

Europe ...while delivering ongoing improvements in profitability & efficiency Business priorities Maintaining leadership while achieving best-in-class integration of Banco Popular • Maintain SME & corporate leadership leveraging on Popular's know-how • Consumer & payments growth opportunities • High potential in insurance & • wealth management Capital light growth approach • Strong effort in digitisation, boosting digital sales • New growth initiatives: Generación 81, Cuenta Smart... Goals 2018 Medium-term goal ROTE¹ 11% 14-16% Loyal/Active 30% > 43% customers Higher customer satisfaction & mid- single digit customer revenue growth Costs to decline in coming years Stable cost of credit in the medium-term Santander (1) Underlying 25 25

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