Investor Presentaiton
Emerging from the Crisis: Another Opportunity
The global financial crisis and the Jan 25 uprising have left Sahl Hasheesh with
the opportunity to emerge as the destination of choice for investors
Comfortable Cash
Reserves, EGP 162 million
ERC can comfortably spend on
aggressive expansion plans for
the coming 3-4 years even if
receivables and sales
performance remain below pre-
crisis levels.
Flexible Suppliers and
Contractors
Hard hit suppliers and
contractors are willing to make
attractive concessions at
discount prices and favorable
payment terms on projects
that continue moving forward.
Low Commodity and Raw
Material Prices
Labor and materials prices have
fallen significantly from highs,
creating a uniquely attractive
infrastructure and construction
investment climate to those with
the cash to proceed.
Developers Seeking
Co-development Partners
or Public Markets Liquidity
Some privately-owned developers
are looking to monetize their
investments through the public
markets. This may represent a
land bank expansion opportunity.
STRATEGY
Growing strategic real estate projects:
Sawari marina, Old Town commercial center and Jamaran
are key projects that drive ERC's second revenue stream,
increase Sahl Hasheesh's attractiveness and encourage
widespread development.
Supporting investment to boost the
destination:
Aggressive destination marketing will position Sahl
Hasheesh as the destination of choice for visitors as well as
developers resuming investment as tourism and second-
home purchases regain momentum.
Expanding land sales to key developers:
Attracting investments through tailored products to
developers' needs will be key to turn around the slow-
down that started in 2008.
Contingency Planning:
In the unlikely event the TDA does not reverse its
withdrawal of the Phase III land area, ERC has been actively
building the capacity to shift the business model from a
pure master developer to a mega B2C developer with over
3 million m² available for development over the next 9-12
years.
ERC
11
Investor Presentation 2012
Egyptian Pesorts CompanyView entire presentation