Investor Presentaiton
ERC Corporate History
2015
2014
Design
Construction
2013
•
2011
Marketing
Community Management
2010
2009
•
2008
2007
•
2006
2015 onwards
ERC to prepare for work on the Sawari Marina project after having received the TDA's approval to
redefine the boundaries of Sahl Hasheesh's Phase II in May 2015
Complete internal finishing of Tawaya project within 12-18 months, SHC's joint project with Palm Hills
Developments
Concentrate efforts on land sales to sub-developers with demand for plots at all-time high
2014
Company ramps up marketing efforts, looking to capture larger market share as tourism recovers
ERC contracted 100% of Jamaran for EGP 100 million to be realized over the following three years
2010-2013
New management augments existing internal structure, taking company to next level in its lifecycle
-key support functions included in HR plan
Detailed development of community services and utilities reticulation model
Third regional five-star hotel begins operations
The Old Town receives its first tenant
Focus on completing key strategic assets - ERC signs with leading global developer Orascom
Development Holding (ODH) to develop the Sawari Marina at Sahl Hasheesh. ODH also takes equity
stake in ERC
Jamaran villas project launched on sea front land plot
First hospital/wellness facility signed on
2007-2009
First regional four-star hotel begins operations
2005
•
2004
•
Construction
Marketing
Sahl Hasheesh community management vision takes shape
•
2003
Phase III master planning process begins
•
2002
•
2001
2000
•
1999
•
1998
•
Design
1997
ERC begins considering additional land holdings to replicate business model
2004 - 2007
Unprecedented sales success based on relationship marketing and private roundtable
negotiations
1999 - 2003
Infrastructure work begins with Bechtel as project manager
Aggressive marketing to counter tourism industry crash
Appreciation of overall financial climate leads to practical and market-leading sales terms and
development schedules
1998
First plot sold for USD 37/m²
1996-1997
•
Incorporation, concept development and master planning for Phases I and II by RTKL
1996
1995
1995
•
Land acquired for first project - "Sahl Hasheesh" - at an average price of USD 1.32/m²
11
Investor Presentation 3Q 2015
ERC
Egyptian Resorts CompanyView entire presentation