Working Toward the Mobility Society of the Future
Message from
the President
The Source of Our
Value Creation:
What Makes Us Toyota
Value Creation Story:
Working toward the Mobility
Society of the Future
Business Foundations
for Value Creation
Corporate Data
>Message from the CSO >Roundtable Discussion with the Outside Directors > Dialogue with Institutional Investors on Corporate Governance > Corporate Governance
Message from the CFO > Capital Strategy >The Environment > Vehicle Safety > Quality and Information Security > Intellectual Property and Privacy Value Chain Collaboration
>Human Rights Diversity and Inclusion >Human Resource Development >Health and Safety and Social Contribution Activities Risk Management and Compliance
Roundtable Discussion with the Outside Directors
What Does Toyota Need for
the Future?
This roundtable discussion with the Outside
Directors took place on September 15, 2022.
How have your perspectives on Toyota
changed since you took office as
Outside Directors?
Sugawara We are now in our fifth year as
Outside Directors. Compared with when we took
office in 2018, the Board of Directors' discussions
have significantly more substance. I think this is
because the Board has secured more time for
strategic discussions by raising the bar for items
that need to be decided by the Board, fully dele-
gating routine items to the executives, and, when
such matters do go to the Board, processing
them as paperwork to avoid taking up meeting
time. Because of the COVID-19 pandemic, we
don't all meet in person as often as we used to,
but the increased substance of our discussions
more than makes up the difference.
On the other hand, there is still considerable
room to improve the effectiveness of the Board of
Directors. Also, while President Toyoda is leading
Toyota's electrification strategy going forward, I
think that there are aspects that the Board of
Directors should take the lead in discussing with
regard to Company-wide areas to reinforce.
Craven I knew little about Toyota, really, when I
joined as an Outside Director. In fact, I was most
surprised when Akio offered me the position. So, I
had a lot to learn, and, as Mr. Sugawara
explained, I have seen several positive changes,
which I've observed with great pleasure.
The Board of Directors' discussions are very
open, and there is a good division of roles and bal-
ance between the executives and the Outside
Directors. As one example of this openness, I've
been very pleased with receiving the notes from the
regional CEOs weekly meeting with the executive
vice presidents, president and banto. I think that it
has really shown more of the inside workings of the
Company to the Outside Directors. In the notes
from one of those meetings, the president stated
very clearly that he needs to know the facts, and
he can only operate on the facts. Indeed, ensuring
that the facts are received and then passed on
accurately and wholly is important to enable the
president and executive vice presidents to make
the best decisions possible. This kind of concrete
initiative has, I think, improved the balance between
the executives and Outside Directors.
Kudo When I came onboard with Toyota, I
found that the culture was much stronger than I
had imagined. Toyota has developed and honed
itself over decades, valuing Toyoda Principles
and the wisdom and techniques of the Toyota
Production System (TPS), and its strong culture
is backed by shared, cherished values. I think
that the focus on easing burdens and producing
happiness for all resonates with all of us
Outside Directors.
At the same time, however, a strong culture can
be a hindrance to change. 2018, when we took
office as Outside Directors, was right around the
time many changes at Toyota were beginning,
and I sensed significant discord internally. Toyota
has a long history, and it was performing strongly,
so management had to take great pains to
convey to employees the meaning of transforming
into a mobility company. By overcoming that hur-
dle, management and employees were able to
align their efforts to act with determination and
urgency to deepen Toyota's operational excel-
lence, building on the TPS while transforming
Toyota into a new mobility company brimming
with creativity without changing its culture. As
these efforts advanced, I sought to fulfill my role
as Outside Director by bridging the gap between
the Company and outside stakeholders in order to
contribute to Toyota's medium- to long-term cor-
porate value enhancement.
Do you feel that the perception of
Toyota among the public differs from
the reality inside the Company?
Craven I'm not sure that I see a big gap
between the opinion of Toyota among the public
at large and that from within.
For example, I fully support the president's view
of having a far wider set of options moving for-
ward, beyond just battery electric vehicles (BEVS).
Recently, Toyota has been criticized by certain
environmental organizations and investors, and I
think Toyota needs to respond to such opinions
more proactively. I'm a great believer in communi-
cation. You don't always get your message across
the first, or even the second time. You have to
keep at it. Without strong communication,
Toyota's reputation could slip. This would be
unfortunate, because it's not fair. Toyota must
communicate effectively to stakeholders on such
topics as ESG and carbon neutrality. More senior
executives have to take up that mantle to help put
those messages out.
In saying all this about what Toyota should
improve, I don't mean to sound negative. I'm so
proud to be part of this great company. But, we
can get the message out there in a better, more
consistent manner, and get out in front of issues,
rather than waiting for criticism. It will take time,
but we can do it.
Kudo I have three points to add.
First, while Toyota in some ways represents
Japan in world, I think that it is not at all sitting on
its laurels, but always working to protect stake-
holders and acting with an appropriate sense of
urgency. I don't see this changing going forward.
Next, as Sir Craven mentioned, some are say-
ing that Toyota is not fully committed to carbon
neutrality and delaying the shift toward BEVS to
protect its existing businesses. Toyota, however,
is working very seriously to provide equality of
mobility globally, including in countries that do not
have access to green energy. As an Outside
Director, I try to dispassionately examine Toyota's
initiatives, alongside those of its competitors, and
offer my opinion accordingly.
Finally, I often hear questions about whether
participants in Board of Directors meetings feel
free to speak their minds, and whether the opin-
ions of Outside Directors are really listened to. As
Sir Craven and Mr. Sugawara mentioned, Toyota's
executives offer information openly, and meetings
are conducted with care in a way that makes it
easy to speak up. The Board of Directors is
indeed a forum for discussion among both the
internal and outside participants. The participation
expected of us requires that we learn about the
topics at hand. I think that there is sometimes a
perception that Outside Directors, especially when
they are women, are just for show, but I take my
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