Effective Investment Promotion Strategy

DIFFERENCE BETWEEN LEAD GENERATION AND TARGETING Lead generation is the process of acquiring qualified investment leads, through: - - - Preparation of sector-specific information for investment areas to be promoted Investor targeting through research and checking activities in foreign countries Company visits, with a carefully prepared promotion package containing information on the opportunity, on the needs of the target company, and on the country in general Careful follow-up and investment target nurturing Targeting is the process of actively pursuing investment leads and ideally promote these to actual investment projects UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

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