Investor Presentaiton
Emaar Purpose & Business Model
An Enduring Enterprise
driven by:
Vision to redefine engineering
excellence
• Mission to create futuristic
residential, retail, entertainment &
leisure assets transforming
the lifestyles of people globally
• Goal to deliver sustainable long-
term growth and value creation
Our Business Model:
We operate a business model that puts risk mitigation at
the centre of our core strategies. We create value by
providing high quality and highly desirable environments,
which help our discerning customers to succeed today,
and in the future. Our properties are also inclusive
places, which foster opportunities and contribute
positively to their neighbourhoods
Our Purpose:
Our purpose is to be the most admired realty group
globally, that transforms the lives of its occupiers, and
thus deliver sustainable long-term income and wealth
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