Investor Presentaiton
PUBLIC
NBK's Strategy
The Group's strategy, which is based on two main pillars, focuses on defending and growing its leadership position in Kuwait whilst also
diversifying its business
Digital
transformation
of the core
Defend and Grow
Leadership Position
in Kuwait
Maintain excellence and
market leadership position,
to expand market shares
and to maintain discipline in
managing both risks and
costs
✓ Corporate
Banking
✓ Consumer
Banking
✓ Private Banking
The Bank aims to (i) remain the primary banker for the leading local companies whilst continuing to be active in the
mid-market sector; (ii) remain the bank of choice for foreign companies and continuing to serve at least 75% of those
companies and (iii) maintain its current market share in trade finance (over 30%). To achieve the above, NBK will
leverage off its different services, expand its coverage and broaden the range of products and services offered.
NBK intends to expand its consumer customer base by focusing on profitable consumer segments (such as the
affluent and mass affluent segments) and by attracting new clients such as the SMEs.
Through the above, the Bank aims to maintain its leadership position, maintain its focus on delivery of superior
customer service experience and achieve the lowest cost of funds among Kuwaiti conventional banks.
Within the private banking sector, NBK aims to continue to provide a unique proposition to high net worth clients in
collaboration with its investment arm. NBK also aims to provide superior customer service through its highly
experienced bankers. The Bank also aims to leverage off its existing brand and experience (particularly in
Switzerland) to provide access to leading funds and broaden its product portfolio.
Business
diversification
leveraging
digital
disruption
Geographical, and
product and service
diversification
Includes expanding
regional presence,
establishing an Islamic
banking franchise and
building a leading regional
investment bank.
✓ Expand Regional
Presence
✓ Establish an
Islamic Franchise
✓ Build Regional
powerhouse in
Wealth
Management
The Bank's geographic diversification strategy is to leverage its fundamental strengths and capabilities, including its
international reach and strong regional relationships, to build a regional platform and support growth in key markets.
NBK focuses on markets with long-term potential through a combination of high growth economies, sound
demographic trends and opportunities aligned with the Bank's competitive advantages.
The Bank's strategy, in relation to its Islamic subsidiary, is to differentiate it from other domestic Islamic banks
through a clear focus on high net worth and affluent clients and large and mid-market corporate customers.
NBK looks to establish its business as a leading regional investment banking, asset management, brokerage and
research operation and to leverage the Group's strong regional position to cross sell these products across the
MENA region.
National Bank of Kuwait
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